World Association of News Publishers


Advertising agencies look for less costly and standardised four-colour ads in daily newspapers

Advertising agencies look for less costly and standardised four-colour ads in daily newspapers

Price

  • For non-members: 150 EUR
  • For WAN-IFRA members: Free

Download

Employees of WAN-IFRA member organizations can download the report free of charge here, as a membership benefit:
(Note: You do not need your log-in – just your e-mail address.)

Attention non-members: Reports are available for purchase. Please use the contact information at right.

Summary

Colour in the daily newspaper, and especially in advertising, is a familiar and much- discussed topic. It is perhaps appropriate to recall that IFRA, or more precisely its forerunner organisation INCA (International Newspaper Colour Association) was founded nearly 25 years ago to promote the use of colour in the daily newspaper. We all know that newspaper publishers initially set different priorities, or indeed were forced to set different priorities in order to stay competitive. Nevertheless, it has been possible to observe how in recent years colour has begun to play an increasingly important role in the appearance of newspapers. But does this trend also lead to higher revenues in the field that largely forms the basis of the newspapers’ existence, namely advertising? To answer this and other questions, IFRA invited experts from a number of different sectors to participate in a Forum held last May. The following report provides a summary of the major aspects dealt with during this discussion


Date:
1985-08-01
Language:
English
Type:
IFRA Special Report
Number:
6.03
Author:
Weide, Wolfgang

Author

Jochen Litzinger's picture

Jochen Litzinger

Date

2001-04-03 00:00

WAN-IFRA Reports

WAN-IFRA Reports identify, analyse and promote all important breakthroughs and opportunities that can benefit news publishers all over the world. Read more ...