Employees of WAN-IFRA member organizations can download the report free of charge here, as a membership benefit:
(Note: You do not need your log-in – just your e-mail address.)
Attention non-members: Click here to purchase the report [2].
Not yet a member? Learn more about WAN-IFRA membership. [3]
How many publishers have a real platform strategy that focuses on the revenue opportunity? Too few. The result is collective uncertainty, veering from enthusiastic early adoption of Instant Articles to demanding revised anti-trust laws to allow news media to compete collectively with Facebook.
This report is all about rethinking your relationship with Facebook: is it a distribution platform or a marketing platform? Or perhaps even an e-commerce partner?
WAN-IFRA called on industry expert Grzegorz Piechota (see below), who has written about Facebook and platforms on numerous occasions, to author the report.
"Greg has spoken to publishers. He is outspoken and entertaining in his approach. He has interviewed contrarians like Scott Galloway, but also backs up this report with plenty of useful data points and strategy tools that can be applied in your own business. In short, highly recommended reading."
– Nick Tjaardstra, WAN-IFRA Global Advisory Director.
A number of publishers shared their thoughts and strategies on Facebook, and Piechota presented some key case studies about:
"I highly recommend every journalist and news executive to dive deep into this report if you are serious about building a solid platform strategy for all the digital disruptors of today and tomorrow. Brace for impact."
Xavier Van Leeuwe [4]
Director Marketing and Data
NRC Media, Amsterdam
"A great, insightful report I must say."
Chairul Fahmy [5], Deputy Digital Editor,
Singapore Press Holdings
In February 2018, Piechota wrote a follow-up WAN-IFRA Report, "Facebook’s feed with less news: How should publishers respond?" Published in a new "slide deck" format, it also is available for free to WAN-IFRA Members and for sale to non-members. [6]
Grzegorz Piechota (“Greg”) has written about Facebook on numerous occasions. He conducted research for this report while studying digital disruption at Harvard Business School (from September, he works at the Reuters Institute for the Study of Journalism, University of Oxford). He has analysed the patent submissions for each part of the Facebook algorithm. He knows the company and has the publisher insight from Poland’s largest news publisher, Gazeta Wyborcza.
WAN-IFRA
2017-09-08 08:49
Links:
[1] http://vivilondra.londononeradio.comwww.wan-ifra.org/reportdnl?fid=91397&nid=178230&fty=1
[2] https://www.wan-ifra.org/node/155870?nid=178230
[3] http://www.wan-ifra.org/node/31125
[4] https://www.linkedin.com/in/xaviervanleeuwe/
[5] https://www.linkedin.com/in/chairulfahmy/
[6] http://www.wan-ifra.org/node/185676
[7] http://vivilondra.londononeradio.comwww.wan-ifra.org/category/reports/business-management-organisation
[8] http://vivilondra.londononeradio.comwww.wan-ifra.org/category/reports/editorial
[9] http://vivilondra.londononeradio.comwww.wan-ifra.org/category/reports/electronic-media
[10] http://vivilondra.londononeradio.comwww.wan-ifra.org/category/reports/information-technology